Hi Friends.
Evalyne here with another 60-second video on how to scale your business through social media. I’m going to briefly talk about the importance of defining and refining your brand identity. When you properly define your brand identity, it will automatically give you the tools for communication and growth. As you already know, empowering your brand to succeed starts with you and your mission.
Furthermore, an understanding of that mission will help you define your brand, your services or your products, and your targeted viewers. So you really have to develop your brand identity and market it in a way that appeals to your specific audience. Sometimes that means refining your brand. What you started out with or what you brainstormed at the beginning may not always reflect what you have going on now or where you’re transitioning towards.
Remember, your brand will be recognized first and will appear on social media platforms, your web, website, your products, and on anything that you use to communicate, such as emails or your email marketing campaigns. That’s it for now and thanks for tuning in.
